What it is

This fashion show aims to give to its participants the opportunity to grow in their field and to find new opportunities for professional development. It is based on the principle of "win-win", designed in such a way that all participants can profit in one way or another.

Models, photographers, brands, designers, artists, makeup artists and hairdressers will be brought together to create an event that will benefit everyone, allowing participants to gain work experience and improve their presence through conventional media and social media.

The event will be held on the beach and so the outdoor runway show, after aperitivo time at sunset.

The idea comes from my experience as a model in London in recent years, unsought but born more for fun and then gradually switched into my job. Back in Italy, I encountered a different reality, more elitist and accessible to few. With this project I would like to offer the chance to experience the same openness that I have experienced in England and give opportunities to the personalities of the Italian and international fashion world at various levels to be known, realized and progress. Both professionally, economically and personally.

When I started to create the project, I decided to associate it with a collection of funds for some charitable association. Meanwhile, during a routine check, I was diagnosed with breast cancer and this made me decide to combine the two. This event will be in support of breast cancer prevention and research, which not only affects women at younger and younger ages, but also men. Now I am even more determined and happy to pursue my project with the passion and involvement that characterizes me.

Who  the money go  to

I would like to be able to pay the various professionals involved giving them a reward.

Although the formula of bringing together all the skills to build something that is of common benefit pay for itself, I would like to be able to give value and dignity to work, estimating the professionalism, creativity and the time of each participant, who also invests in materials (i.e.make up and styling), travel and accommodation expenses. Also as a sign of encouragement: together we can grow, not only ideally.

Who is behind the project

I am a freelance model, and I created my position step by step at the age of 30 over the last 4 years spent in London. It started as a joke, and my Londoner friends were those who gave me the strength to believe in myself. I can not contain my gratitude for this, and I would like to be an incentive and support in the same way to other people.

In my experience I realized that the world of fashion can be fun, uplifting and creative and bring people together in a constructive way, with great rewards - with this project I also hope to convey this positive message.
In the last year I have been involved in collaborations with a London fashion designer who has allowed me to expand my experience by working as her PA and Marketing Manager, dealing with fashion shows and workshops organisation, models and photographers selection, Model coaching and much more.

Now I am excited to put into practice this London experience in my beautiful homeland of Romagna and its golden sandy beaches, which perfectly suits the purpose.